You can use pay per click advertising in the search engines to reach audiences looking for your products. You can use Google Adwords http://www.google.com/adwords or Yahoo http://searchmarketing.yahoo.com

Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible:

1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement – if visitors love your content, then they will go back and spread the word to others.

2. Make it easy for users to recommend your site. Viral marketing is very important — and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more – that's additional traffic that you get for FREE!

Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html

3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.

If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com's "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/2010.htm

4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.

http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/

5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.

Here is a comprehensive list of where to submit your articles http://answers.yahoo.com/question/;_ylt=AhzreGmnCUicOoyedqypscUjzKIX?qid=1006022407481

6. Improve your conversion. Getting visitors is one thing; getting them to buy your products is a whole different story. Read the article " How To Sell More on the Web: 30 Tips To Increase Conversion Rates For An Ecommerce Site " http://www.powerhomebiz.com/092006/ecommerce.htm for tips on how to improve your conversion rates.

7. Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are:

Craigslist http://www.craigslist.com
Google Base http://base.google.com
Classifieds for Free http://www.classifiedsforfree.com/...
Text Link Exchange http://www.txtswap.com/
Recycler.com http://www.recycler.com/
Yahoo Classifieds http://classifieds.yahoo.com/
US Free Ads http://www.usfreeads.com/

I've done a quick check on your incoming links, there were none. To have a great SEO score link building must be top priority for you. Rather have less quality incoming links than many lower ranked links.

Although not true SEO, a blog is highly recommended to achieve high traffic. A blog is great to build a brand, it may not result in instant sales but it sure will indirectly. Once you've begun a blog you can then submit it to several social bookmarking websites that will increase your traffic even further.

I've compared your site to your competitors and their websites have good keyword density, meta tags (not to important), incoming links. Your goal should be to match these sites and you'll soon be receiving targeted traffic.

If done properly SEO can be managed with a small budget.

Start by focusing on where your interests and passions coincide with your marketable skills. Do you have a background in retail where you might be able to competitively sell backpacking equipment? Do you have a portfolio as a freelance writer or journalist that could be leveraged to provide an advertiser-sponsored blog, or to write a travel guide? You get the idea.

Next, assess if there is a market for your potential business. Who's your likely consumer? Where are they? How many of them are there? How much does your average customer spend on your type of product or service annually? What do we know about them demographically (age, gender, income, media habits, etc.)? Who's your competition? What sources of competitive advantage do you have to let you break into the marketplace?

Run the numbers: can you sell this product and/or service profitably? Is $15,000 sufficient for start-up capital, bearing in mind that you'll probably run for several months at a very low income level while you build a customer base?

Finally, think about distribution channels. Is this a business that can provide its products/services online? Are these products/services ones that customers will purchase online? Will shipping costs be prohibitive? Is it a purchase they can make just as easily locally from a store? Will they be willing to wait for shipping? Will they be willing to buy the product sight-unseen (like a pair of Oakleys) or will they want to handle it (like a custom guitar)?

That can get expensive.

The best free ways to market your website are by writing articles and posting on discussion forums with a link to your website in your signature. Also, tell your friends about your website.

http://www.youtube.com/advertise

http://www.adbrite.com/

https://www.google.com/accounts/ServiceLogin?service=adwords&cd=null&hl=en-US&ltmpl=adwords&passive=true&ifr=false&alwf=true&continue=https%3A%2F%2Fadwords.google.com%2Fselect%2Fgaiaauth%3Fapt%3DNone%26ugl%3Dtrue

On most of these you can pick the age range, income level, and sex of the person you want to see your ad. Good luck!

I would focus on your website first, which is an affordable way to create expansion and to voice your products at nearly no cost.

Try this: think of your business as being ridiculous. Think of your products and exaggerate them. I honestly don't care about the children aspect of your business RIGHT NOW. We need to think about the mothers here. As mothers, it is their nature to exaggerate the welfare of their children. So SHOW THEM that risk-prevention is nonsensical. My immediate idea for you would be to plug your car with a bunch of ridiculous things with some words saying: "The roof of my car is nickel-plated with X product because 99% of all automobile accidents on children come from tree branches falling on the car." I mean, go crazy with this. You need for people to have a relaxed attitude to your business, and not feel pushed (as the OB/GYN people felt) into advertising for you. You can't find people to advertise for you. You need to advertise for yourself.

Step 2: TAPE all your ridiculous nonsense products (the fake ones), and load the videos on your site. You are NOT going to sell products by putting them on a website and expecting people to buy them by only looking at them.

My idea is TWO COLUMS: A fake product, and a real product, and labeling each video accordingly, with a link to the real product's selling page.

ALSO: as a concerned mother – create a podcast about taking care of children, and implement it in your website.

This is your culture.

You have to think of your website as a larger extention of your business model, and you have to think of your LIFE as an invitation to your website.

Also: just for kicks and a few referrals – stay away from Sales Genie. If you want targeted ads, send a comic letter to a political representative. If you can make them laugh, they'll talk about it. Don't leave pamphlets at the OBGYN anymore. Pass them out to mothers with strollers on the street. AND DON'T SELL. Invite them into your culture. Invite them into your website.

If you own a business, I'm sorry to say, you have to be aggressive FOR THE BUSINESS, not BECAUSE of the business. Telling people about your products is not selling. You have to get to their funny bone, a.k.a, their emotions. And in this day and age, pictures don't work. Video does. So pump up on your cinematic skills and see what happens.

That's my QUICK opinion anyways.